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5 Ways Online Video Can Build Your Business

1. Video is one of the best ways to engage your audience.

Video keeps your audience on your website longer and engaged with your brand. It also helps your prospective clients get to know you and your product in a more personal way -- more than just a text-based site does. Video is an opportunity to capture your viewer's attention, share the benefits of your business, build credibility and inspire them to take action. Even better, with video testimonials on your website, you can further boost your credibility with third-party endorsements.

2. Video helps you stand out from the competition.

While many companies are starting to embrace video, there are plenty out there that have just static, text-only websites. Video is an opportunity to set yourself apart from others in your industry.

3. Video builds brand awareness and increases your online exposure.

Online video can establish and reinforce your brand and then easily be shared with colleagues and friends through social media sites like LinkedIn, Twitter and Facebook. Video can increase the buzz for your business, particularly when your video tells a compelling story and offers something of value to your audience.

4. Video is an excellent return on investment.

Beyond brand awareness, video helps convert your site visitors to actual paying customers. With a compelling call to action as part of your video, viewers are 4-7 times more likely to respond to dynamic audio/visual content compared with just text and graphics (Source: Google and Doubleclick). When your video asks your audience to click on a link, fill out a form or call for a free consultation, they're more likely to do just that!

5. Video improves your search-engine ranking.

Google prioritizes video in search engine rankings. So when you have a video on your website, your site will show up higher -- and your prospects can find you more easily. Video is an opportunity to position your company out in front of the right people searching for your product or service.